PASS THE BATON | Collaboration with the film "Karl Lagerfeld: A Fashion Legend"!

PASS THE BATON

Lagerfeld: The Man Who Created Fashion

A Limited-Time Special Project Tracing the Path of a Rare Charisma

Karl Lagerfeld, a designer who reigns at the top of the world. The documentary "Lagerfeld: The Man Who Created Fashion," which closely followed him for over 200 hours across two years of his public and private life, will be released on Saturday, November 16th. To commemorate this, the select shop "PASS THE BATON" will launch a special project from Friday, November 1st, at its Marunouchi and Omotesando stores.

Text by YANAKA Tomomi

The True Face Hidden Behind the Sunglasses

After the founder Coco Chanel's passing, Lagerfeld took over the struggling house and brilliantly revived it. He simultaneously served as designer for four maisons, including Fendi and Chloé, powerfully leading the fashion world for approximately 30 years. The documentary, offering a glimpse into the true face hidden behind his iconic sunglasses, is finally being released in Japan.

Lagerfeld's exceptional vitality and his knack for reading the times, always pursuing "ever-changing elegance," remain undiminished. He has consistently garnered attention through collaborations with a wide range of brands, from H&M to Coca-Cola, and even producing a bookstore in Paris. In 2000, he achieved a remarkable 42-kilogram weight loss in 13 months, citing his desire to wear the slim suits of "Dior Homme" designed by Hedi Slimane, further capturing public imagination. Yet, his true self remains largely unknown.

The film closely follows Lagerfeld for 200 hours over two years. It captures his work with celebrities like Nicole Kidman, behind-the-scenes glimpses of fashion shows, and precious moments of him designing dresses. The documentary delves into the veiled genius who declares, "Fashion is ephemeral, dangerous, and unreasonable."

One-of-a-Kind Oversized Bags Unveiled

To celebrate the film's release, the select shop "PASS THE BATON," specializing in antiques and curated items, will host a special event from Friday, November 1st, to Saturday, November 30th. The first 25 customers who purchase or are presented with items designed by Karl Lagerfeld for "Chloé," "Chanel," "Fendi," or "Karl Lagerfeld" will receive a pair of cinema tickets.

Additionally, limited-edition oversized bags, each a unique piece created by adding new designs to used shopping bags, will be available. Furthermore, customers presenting a stub from a movie ticket will receive a special discount.

PASS THE BATON interprets Lagerfeld's pursuit of "ever-changing elegance" as "ever-changing supreme elegance is unchanging supreme value." We invite you to discover that value within the brands Lagerfeld has been involved with throughout his career.

Lagerfeld: The Man Who Created Fashion × PASS THE BATON
Period: Friday, November 1st – Saturday, November 30th
Participating Stores: Marunouchi Store
Marunouchi Bricks Square, 2-6-1 Marunouchi, Chiyoda-ku, Tokyo
Tel. 03-6269-9555
Omotesando Store
Omotesando Hills West Building B2F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Tel. 03-6447-0707

Lagerfeld: The Man Who Created Fashion
Opening Saturday, November 16th, at Cinemaart Shinjuku, Human Trust Cinema Yurakucho, and other theaters nationwide.
Director, Cinematography, Camera, Sound Recording: Rodolphe Marconi
Starring: Karl Lagerfeld, Nicole Kidman
Distribution: Alcine Terran
2007 / France / 89 minutes