ALSO HANDLES NEW BRAND ANTIPODIUM

Jeffery Jay Finch, Creative Director of London-based womenswear brand ANT!PODiUM, is Australian. In 2006, he co-founded Antipodium with Ashe Peacock, growing it into one of East London's main brands. It debuted on the runway in the Autumn/Winter 2012 season, coinciding with its first launch in Japan.

His balanced approach, which is both intelligent and unpretentious, extending even to its pricing, is highly regarded. In Japan, it is carried by many department stores and select shops such as Isetan, Ron Herman, and Opening Ceremony, and is reportedly supported by international celebrities like Alexa Chung and Katie Berry.





Emma Farrow, Head of Design at Topshop, commented: "We are incredibly honored to welcome a designer to the team who creates with such strong individuality and innovative design, while also making clothes that are in demand in the market. I am excited to see the future of Topshop as we incorporate his perspective into our trends and ideas."

Jeffery J. Finch also expressed his enthusiasm: "I am very proud to have been chosen as the new Creative Consultant. Topshop's brand DNA shares many similarities with my own brand, so I am eager to start offering new products to customers worldwide."

Jeffery J. Finch will continue in his role as Creative Director of Antipodium.



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