ETRO Isetan Shinjuku Store Becomes Limited-Time Pop-Up for New Collection

ETRO

This Autumn, the Sport & Country Collection is Born

ETRO Isetan Shinjuku Becomes a Limited-Time Store for the New Collection

On the 3rd floor of Isetan Shinjuku,ETROthe boutique transforms into a limited-time special store for the 2013 Autumn/Winter Sport & Country collection, running from Tuesday, October 1st to Tuesday, October 22nd. It's a chance to fully immerse yourself in the world of this new line launched this autumn.

Text by KUROMIYA Yuzu

Relaxed Elegance for Everyday Life

From ETRO, the quintessential Italian luxury brand that revives the paisley pattern with its unique techniques and sensibility, comes the new Sport & Country collection this autumn. This line, designed with daily life in mind, offers relaxed elegance expressed through the brand's signature rich colors and diverse prints. Its simple yet chic designs add color to your urban days, creating a sophisticated casual style.

To complement this, the ETRO boutique on the 3rd floor of Isetan Shinjuku, which was reborn as a new concept store this March, has been transformed into a special space embodying the collection's aesthetic. Featuring a rich lineup of fresh, sporty items such as patchwork knits and skirts, colorful paisley print denim, and animal-print jackets. Limited-edition colors for Isetan will also be available.

Even in a sporty style like denim with a jacket, luxury is never forgotten. Don't miss ETRO's new lineup.

Sport & Country Collection Limited-Time Special Store
Period | October 1st (Tue) - October 22nd (Tue)
Location | ETRO Boutique, Isetan Shinjuku
Address | Isetan Main Building 3F, International Designers West, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-5379-6143