MARNI: Birth of the Brand's First Fragrance, "Marni Rose"
FASHION / WOMEN
April 6, 2015

MARNI: Birth of the Brand's First Fragrance, "Marni Rose"


MARNI | MARNI


First Fragrance "Marni Rose" Launched



Marni announces its first fragrance, "Marni Rose." Centered around a rose scent, it's a unique and playful fragrance befitting the brand. It will be available from October at Marni directly managed stores.

Text by Yuzu Kuromiya






A Harmony of Multifacetedness Born from Free Expression



Vivid colors, bold patterns. Marni's collections are playful, incorporating all elements with freedom, not confined to fashion. This spirit is inherited in their fragrance, resulting in a scent with multifacetedness that allows free ideas to take flight.





"Marni Rose," a special project for Asian women, is a captivating scent that combines the juicy, sensual aroma of rose with the deep spice of Bulgarian rose oil.

The top notes add depth with cardamom and mint, while bitter almond and cassis provide an accent. The middle notes blend the pop of raspberry with the girlishness of violet, and the base notes of patchouli and cedarwood bring multifacetedness to the fragrance. Musk enhances the depth, creating an exquisite harmony that lingers in memory.

The bottle design is charming and unique, with sculptural lines, bold prints, and graphic motifs, all characteristic of Marni. "Marni Rose" enhances the individuality of the wearer. This fragrance, blended with sharp sensibility and a playful, free spirit akin to fashion, truly reflects the brand's creativity.


MARNI | MARNI 02




Marni Rose
Price | 30mL ¥8,400, 65mL ¥12,075, 120mL ¥17,850
Release Date | Scheduled to launch in October at Marni directly managed stores

Marni Japan
Tel. 03-6416-1024