FASHION /
WOMEN
April 6, 2015
VALENTINO | "Rockstud" Pop-Up Store Now Open
VALENTINO
“Rockstud” Pop-Up Store Opens in Minami-Aoyama
Valentino will open a pop-up store for its popular Rockstud collection at "IDOL" in Minami-Aoyama, Tokyo, from Saturday, September 7th to Saturday, September 14th. The store will feature capsule collections of Rockstud "Noir" and the new Rockstud "Rouge."
Text by KUROMIYA Yuzu
Evolved "Noir," Iconic "Rouge"
Valentino garnered attention in Fall 2013 with its collaboration with world-renowned photographer Terry Richardson for its advertising campaign. Many were likely captivated by the visuals that sensually and elegantly portrayed the "Noir" and "Rouge" accessories.
This pop-up store will showcase items from the Fall 2013 Rockstud "Noir" capsule collection, andNew Rockstud "Rouge" Itemswill be available.
The Fall 2013 "Noir" collection is characterized by its newly added luxurious materials, such as noir PVC resembling smoked glass and leopard-patterned haircalf rendered through laser cutting. Accented with ruthenium studs that emit a dull sheen against nuanced shades of black, it completes an elegant rocker style. The collection includes a wide variety of items such as bags, shoes, and gloves.
Rockstud "Rouge" is a new capsule collection launched in Fall 2013. It features Valentino's iconic red leather and translucent PVC materials, accented with tone-on-tone red lacquer studs for an edgy touch. This is a sensual and fashion-forward collection.
Edginess and sexiness are essential for sophisticated adult style. Both "Noir," which enhances the beauty of black, and the iconic "Rouge" are sure to be powerful allies for your autumn and winter wardrobe this year.
Valentino Rockstud Pop-Up Store Omotesando
Period: Saturday, September 7th – Saturday, September 14th
Venue: IDOL
B1F, 5-11-9 Minami-Aoyama, Minato-ku, Tokyo
Valentino Information Desk
Tel. 03-6384-3512
www.valentino.com



