FASHION /
WOMEN
April 6, 2015
My Little Box | Finally Launching in Japan This Autumn!
My Little Box | Now Launched in Japan This Autumn!
The Beauty Box Captivating Parisian Women
My Little Box Finally Launches in Japan This Autumn!
My Little Box, with 60,000 members in France and Belgium eagerly awaiting their monthly delivery, is launching in Japan this autumn. Membership registration and pre-orders begin in September, with the first boxes scheduled to arrive in October.
Text by KUROMIYA Yuzu
A Gift Just for You, Packed with Excitement
Several years ago, "My Little Paris," a newsletter started in Paris by founder Fanny Péchioda, became a go-to information site for Parisian women, sharing the latest trends and chic restaurants. Its lighthearted tone, reminiscent of an email from a close friend, combined withEsprit-filled hand-drawn illustrations by Japanese illustrator Kanakoquickly gained traction through word-of-mouth, now boasting over 1 million registered members.
Then, at the end of 2011, "My Little Paris" expanded beyond the web to launch "My Little Box," delivering boxes to its female members each month. This autumn, the service begins in Japan.
Inside each small box, you'll find a wealth of ideas to add a touch of sparkle to your everyday life, including a variety of high-quality beauty products, stylish accessories, and original jewelry. The trend research team constantly seeks out items that inspire women living in the moment, delivering originality and excitement each month like a "surprise box."
Another appeal is the monthly theme and new story. In December, there's "My Little Christmas Box" filled with Christmas ideas, and in February, the month of Valentine's Day, "My Little Flirt Box" shares secret tips for romance. You never know what you'll discover until you open it each month. The box also includes "My Little World," a magazine compiling blogs from the most radiant women of the moment.
This surprise box, arriving monthly and packed with items capturing the essence of "Parisian now," is sure to captivate the hearts of Japanese women as a gift to oneself that brightens daily life.
My Little Box Japan
http://www.mylittlebox.jp/home






