COACH | Will a Vote Decide Which Bag is Coordinated by the Japan-Exclusive 850 "Coach Barbie" Dolls!?

A "Barbie's Dream Bag" Campaign to Launch

This Autumn, a "Coach Barbie" Limited to 850 Units in Japan Arrives

COACH and Barbie have collaborated. Barbie, a timeless icon for women, appears in an urban style coordinated with Coach items. A web campaign to commemorate the launch is also being held, so be sure to check it out.

Text by KUROMIYA Yuzu

Coach's World, Reimagined in Barbie Scale!

The "Coach Barbie," a meticulous embodiment of Coach's world, representing American classics, is part of the "Barbie Collector" line, developed for adult women. Worldwide production is limited to 13,000 units, with only 850 units designated for Japan. Following an early release on September 7th (Saturday) at Coach Omotesando and September 14th (Saturday) at Coach Umeda Hankyu, it will be available at all Coach flagship stores and the official website starting September 15th (Sunday). Sales will also commence at Barbie Collector official stores nationwide from September 20th (Friday).

In anticipation of the "Coach Barbie" release, a web campaign titled "Barbie's Dream Bag" was held on Coach's official Facebook fan page from August 21st (Wednesday) to 27th (Tuesday). Participants voted for their favorite leather bag design, chosen by Barbie, from four options. Among the applicants, one person will win a Coach bag, and two will receive a set of "Coach Barbie" along with a non-saleable "Mini Coach Bag 3-piece set." The bag Barbie ultimately chose will be revealed on the official website and Facebook fan page after the campaign concludes, so stay tuned.

The "Barbie Collector" line has previously collaborated with global fashion brands such as Christian Dior, Versace, and Ralph Lauren. These collaborations are renowned not just for dressing Barbie in brand apparel, but for their meticulous attention to detail in hairstyles and makeup, successfully capturing the essence of each brand's world. The quality consistently generates significant buzz. We eagerly await the unveiling of the "Coach Barbie."

"Barbie's Dream Bag" Campaign
Period | August 21st (Wed) - 27th (Tue)
www.facebook.com/CoachJapan

"Coach Barbie"
Price | ¥16,800
Limited Production | 13,000 units worldwide, 850 units in Japan
Release Date | September 7th (Sat) Coach Omotesando
September 14th (Sat) Coach Umeda Hankyu
September 15th (Sun) onwards All Coach flagship stores (9 locations) and official website
September 20th (Fri) onwards Barbie Collector official stores nationwide

Coach Customer Service Japan
0120-556-750
www.coach.com