A.P.C. | New Women's Shop Opens at Matsuya Ginza

A.P.C.

New Women's Boutique Opens at Matsuya Ginza

A.P.C., known for its modern French style, has opened a new women's boutique in Ginza, a district favored by fashion-conscious women. A limited-edition item will also be available to commemorate this opening.

Text by KUROMIYA Yuzu

Crafting More Essential, Elegant Clothing

The brand name "A.P.C." is an abbreviation for "Atelier de Production et de Creation," meaning "workshop for production and creation," signifying a studio that brings new ideas to life through artisanal techniques.

A.P.C. will open its women's line, "A.P.C. Matsuya Ginza FEMME," on the 3rd floor of Matsuya Ginza on Tuesday, September 3rd. The interior, primarily white, features warm wood-toned furnishings for a chic French ambiance. A special navy trench coat will be released as an opening-exclusive item, not to be missed by fans.The 2013-14 Autumn/Winter FEMME Collection: "American in Paris"Inspired by the image of an American woman living in Paris, the collection offers minimal, real-to-wear pieces suited for the modern woman's lifestyle. This includes elegant working styles for daily scenes, chic casual sportswear, and glamorous dresses for sophisticated evening wear.

This new boutique embodies an authentic French style, free from ostentatious luxury. You are sure to find a favorite item that will become a staple in your wardrobe.

Navy Trench Coat
Price | ¥59,850

A.P.C. Matsuya Ginza FEMME
Opening Date | Tuesday, September 3rd
Business Hours | 10:00–20:00 (Subject to Matsuya Ginza's operating hours)
Tel. 03-3567-1211 (Main Reception)
3-6-1 Ginza, Chuo-ku, Tokyo Matsuya Ginza 3F
http://www.apcjp.com/