Anniversary Capsule Collection Unveiled

From Thursday, September 26th to Tuesday, October 8th, UGG concept stores (flagship stores) worldwide will be transformed with vintage aesthetics, showcasing advertisements from the brand's origins in the 1970s on the beaches of Southern California, along with music, films, and photographs that defined the era. Guests can enjoy the casual yet chic beach lifestyle of that time.

To celebrate its journey, a capsule collection has also been released. This anniversary capsule collection features a lineup of men's and women's boots, sneakers, and slip-ons. Items are adorned with the embroidered "’78" and retro dot patterns, inspired by the spirit of the founding era.

Furthermore, during this period, customers purchasing items from the capsule collection will receive a specially designed canvas tote bag as an anniversary gift, on a first-come, first-served basis. The bag features a limited-edition "UGG’78" logo and leather handles. Additionally, purchasing any item at shops worldwide enters customers into a contest to win boots and shoes, among other exciting promotions.