Theme: "SONOMAMA"

Born in London in the 1960s and globally popular, café racer youth culture embodied a free-spirited lifestyle. The Autumn/Winter collection draws inspiration from their "SONOMAMA" existence, unswayed by the flow of time or trends, and steadfast in their style. A special, cool movie embodying the world of this latest collection has been released.





Set in Tokyo, actress Kiko Mizuhara stars as the main model. The movie captures the everyday scenes of young people moving through the city, their "SONOMAMA" expressions reflecting a mutual understanding of style. It is crafted into a film-like work brimming with story, featuring iconic Tokyo landscapes like neon signs and vending machines, and set to rock music.





Co-starring is Louis Simonon, son of Paul Simonon, bassist for The Clash, a band alongside the Sex Pistols that defined London punk. The film also features the legendary rockabilly group BLACK SHADOW, symbolically expressing Tokyo's unique rockers' culture.

Beyond its appeal as a cinematic work, Kiko Mizuhara's expressive power as an actress is also a highlight. Within this approximately two-minute story, you will experience the new world of 3.1 Phillip Lim.

Campaign Credits
Creative Direction｜James Lin DJA
Photographer｜But Sou Lai
Cinematographer｜Eduard Grau
Stylist｜Nancy Rohde
Model｜Kiko Mizuhara, Louis Simonon

3.1 Phillip Lim
Tel. 03-5411-2870
31philliplim.com