Seventeen Stories with Playful Names

This season's collection features seventeen stories named after cheeky girls, such as "Clara Whispering," "Rachel Shopping," and "Faye Flirting."

Prints include romantic florals, polka dots, ribbons, jacquard weaves, and a new addition of leopard print. Delicate materials like re-embroidered lace, silk, crepe de chine, cotton, and mesh are used, with details such as ribbons, grosgrain, and pintucks creating beautiful shapes and textures. In line with the brand's "eco-friendly" philosophy, all items feature the brand's signature gold hardware made from recycled materials, and gussets are made with organic cotton.





The "Stella" line appears in three distinct stories: "Stella Smooth," "Stella Lace," and "Stella Mesh." Each utilizes groundbreaking, cutting-edge technology to develop the thinnest and lightest collection on the market. All bras, including the completely wireless, push-up "Supernatural" bra, can be worn in five different ways. The collection is available from July 2013 at Stella McCartney stores and online, as well as at select department stores and specialty shops worldwide, including Isetan Shinjuku.

The sophisticated sense of combining classic and modern, such as applying contemporary details to dramatic lace, is truly Stella McCartney. Fashionistas who don't compromise on the details, even the unseen ones, should check it out immediately.






Soft cup bra / Underwire bra
Price: ¥6,300 - ¥15,750
Briefs
Price: ¥3,150 - ¥12,000
Bodysuits
Price: ¥9,750 - ¥18,750
Chemises
Price: ¥15,750 - ¥27,000

Stella McCartney Japan
Tel. 03-6427-3507
stellamccartney.com