A Set Filled with Love and Laughter, Featuring a Kiss Scene

The campaign focuses on iconic pieces from the collection, including the brand's signature outerwear and the "Burberry Crush" icon bag. Throughout the season, a romantic theme will be newly unveiled each month.



Chief Creative Officer Christopher Bailey, who also directed the campaign, commented on their first collaboration: "The set was filled with Sienna and Tom's love and laughter from beginning to end. It was a great honor for us to create the campaign with them and capture their magical charm."







The shoot was handled by Mario Testino, who has previously collaborated on Burberry campaigns. The soundtrack for the campaign movie features a live version of "Hold Me" by British musician Tom Odell, who performed at the Women's Autumn/Winter 2013 collection show. Tom Odell also participates in "BURBERRY ACOUSTIC," Burberry's music project featuring emerging musicians. Campaign visuals and the movie will be updated regularly on various platforms, including the official website, Facebook, YouTube, Twitter, and Google+.


Sienna Miller and Tom Sturridge, who welcomed their first daughter last year and are building a strong partnership, are expected to draw attention with their kiss scene in this campaign.




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