FASHION /
WOMEN
November 26, 2014
HUGO BOSS | Jason Wu Appointed Artistic Director of "BOSS"
HUGO BOSS
Jason Wu Appointed Artistic Director of BOSS
Jason Wu has been appointed Artistic Director of BOSS, the flagship brand of German fashion house HUGO BOSS. He will oversee the creative direction of the womenswear and accessories lines.
Text by Yuzu Kuromiya
First Reveal in the Fall/Winter 2014 Pre-Collection
The now 30-year-old Wu, a Taiwanese designer based in New York, launched his own label, Jason Wu, in 2007. His first collection for BOSS is slated for the Fall/Winter 2014 pre-collection, to be held in New York. The BOSS womenswear line will debut during New York Fashion Week in February 2014.
Regarding his appointment, Jason Wu commented, "HUGO BOSS has always been a brand I admired for its exceptional tailoring and heritage. I intend to design strong, feminine womenswear that reflects the established menswear elements within the brand's state-of-the-art design labs."
Claus-Dietrich Lahrs, Chairman and CEO of HUGO BOSS, also stated, "We are delighted to welcome a designer of Jason Wu's outstanding talent to our brand. This signifies our commitment to strengthening the powerful and creative elements of BOSS womenswear and further focusing on the women's brand."
As Artistic Director, Jason Wu will work with his design team at HUGO BOSS headquarters in Metzingen, Germany. Concurrently, he will establish a new design studio in New York. He will continue to present his own collection as well.
HUGO BOSS JAPAN
Tel. 03-5774-7670
www.hugoboss.com