Terumi Hagiwara | Loewe x Junya Watanabe: A Buzzworthy Collaboration is Here!
FASHION / WOMEN
January 28, 2015

Terumi Hagiwara | Loewe x Junya Watanabe: A Buzzworthy Collaboration is Here!


Terumi Hagiwara's Fashion Days Vol. 81


Loewe x Junya Watanabe: A Surprising Collaboration Materializes



Recently, a collaboration between Loewe and Junya Watanabe made waves. How exactly did this major partnership come about? We spoke directly with Loewe's Creative Director, Stuart Vevers.

Text by Terumi Hagiwara








An Unexpected, Unimaginable Pairing!



It's common for collection brands to collaborate with artists for their shows. Junya Watanabe, who presented his collection in March, teamed up with Loewe. The mastermind behind this was Loewe's Creative Director, Stuart Vevers. This is a collaboration between designer brands.


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The collection featured Junya's signature rider's jackets as a base for dresses and coats, styled with collaborative bags, combining leather, tweed, and denim. Shoulder bags in croc and nappa leather also made an appearance.



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JUNYA WATANABE Fall/Winter 2013-14 Collection





Loewe presented jackets and coats with dramatic dolman sleeves, accented with color on a black nappa base, paired with printed dresses.



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LOEWE Fall/Winter 2013-14 Collection





A collection coordinating collaborative jackets, skirts, and denim was recently held at the Spanish Embassy in Tokyo. We interviewed Stuart, who was in Japan immediately after the show.



Loewe x Junya Watanabe Collaboration Collection 01

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Loewe x Junya Watanabe Collaboration Collection





Heritage brand Loewe collaborates with Junya Watanabe! When we mentioned our surprise at the unexpected pairing, Stuart replied, "I'm surprised too. Yes, I chose Junya precisely because we are so different." He continued, "But we share a sincere approach to craftsmanship." He says he always reminds himself that this is the most important aspect of Loewe's collections.



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"Collaborations are fun because they expand the boundaries and allow for playfulness."

Loewe's leather meets Junya's denim. A new world born from the fusion of disparate elements. We eagerly anticipate the second installment!


Terumi Hagiwara

Terumi Hagiwara
Fashion Director
She covers the New York, Milan, Paris Prêt-à-Porter, and Paris Haute Couture collections every season. She has contributed numerous articles and columns to fashion magazines and newspapers. She also directs select shops.
Official Bloghttp://hagiwaraterumi-bemode.com/