Loewe Unveils the New Goya Bag: A Fusion of Heritage and Innovative Materials

Loewe

Loewe Unveils the New Goya Bag: A Fusion of Heritage and Innovative Materials

Loewe introduces the new Goya bag family, presented in the Autumn/Winter 2021 women's runway collection. Available from July 15th.

Text by TANABE Keitaro

Vibrant Colors Express Sophistication and Playfulness

Founded in Spain in 1846, Loewe has been recognized as one of the world's leading luxury houses. From its origins as a cooperative of leather artisans to the present day, craftsmanship has consistently been at the core of its identity, producing unparalleled leather goods.

In 2013, Jonathan Anderson, a leader among designers of his generation, was appointed Creative Director. Under his skillful leadership, the brand's identity was freshly redesigned.

This summer, the new Goya bag arrives in a vibrant color palette. Crafted with new silk calfskin, it embodies Loewe's craft heritage.

The new design refines tactical materials and modern bag lines, exuding an alluring atmosphere. The color variations include Warm Desert, Tan, Avocado Green, Yellow, Cyan, and Red.

The inscription "Loewe Made in Spain" in gold, found inside the bag and on the strap, is a detail that emphasizes the bag's creation through the maison's traditional craftsmanship.

The silk calfskin Goya bag is available in three sizes: the Goya Bag, Goya Bag Small, and Goya Accordion Clutch.

The advertising campaign features the new global brand ambassador, Kim Hyuna. Kim Hyuna is a South Korean singer-songwriter, rapper, and multi-talented artist who frequently tops numerous Billboard and music charts, making her a highly relatable artist.