LOEWE announces a donation to an education project as part of its COVID-19 relief efforts. The brand has also begun producing medical masks for the Spanish Red Cross and non-surgical masks for volunteers and its own employees.

LOEWE has launched an education support project for children affected by the spread of coronavirus. The initiative is being carried out in collaboration with Plataforma de Infancia, a Spanish alliance of social organizations dedicated to protecting the rights of children and adolescents.

For all products in the popular Paula's Ibiza Collection, €40 (approximately ¥4,660) will be donated for each item purchased from May to August. The total donation is expected to reach €500,000 (approximately ¥58.2 million).

This summer, Plataforma de Infancia will launch an educational program aimed at reducing inequality and school dropout rates in Spain.

In addition, LOEWE has donated 100,000 medical masks to the Spanish Red Cross to support healthcare professionals on the front lines.

Non-surgical masks are being manufactured at the Getafe factory in Madrid, Spain, and distributed to LOEWE employees, their families, and volunteers.