FASHION /
WOMEN
May 13, 2015
GIORGIO ARMANI | Exclusive Early Premiere of the 4th Eyewear Campaign Movie!
GIORGIO ARMANI｜Giorgio Armani
Eyewear Collection Campaign Movie
Exclusive First Look at the 4th Installment of "Frames of Life"!
Giorgio ArmaniEyewear Campaign by"FRAMES OF LIFE"The fourth and final installment of the "Frames of Life" campaign movie has arrived. Openers is exclusively premiering it in Japan before any other media outlet.
Text by YANAKA Tomomi
Introducing Carlos, the Young Bartender, in the Final Chapter
Launched in 2010, "Frames of Life" realistically depicts the everyday lives of people wearing eyewear that suits their personalities, set in cafes frequented by diverse individuals in bustling cityscapes.
The story features five characters. Previously released were a film showing them all together, followed by individual stories of Luc, a writer whose first book is about to be published; Nina, a job-seeking cellist; and Lucille and Adrian, an architect couple. Now, a new version featuring Carlos, a young bartender with a passion for cinema, is being released.
GIORGIO ARMANI FRAMES OF LIFE - Carlos
Young bartender Carlos wears vintage-style eyewear. The combination of an acetate front and slender titanium temples creates a modern impression. The temples are secured to the frame with a hinge that requires no screws, a patented design unique to Giorgio Armani. These unisex models are available in five color variations, including blue Havana and light Havana.
His Poetic Embrace of Classic Style
GIORGIO ARMANI FRAMES OF LIFE 2013 - LUC The Writer
Writer Luc wears ultra-lightweight titanium optical frames with slender temples and distinctively curved tips. The patented screwless hinge design by Giorgio Armani ensures a perfect fit. These exceptionally light, streamlined frames with round lenses are so comfortable, you might forget you're wearing them. Available in matte finishes of black, gold, and bronze.
Her Unique Design Choices Reflecting Her Originality
GIORGIO ARMANI FRAMES OF LIFE 2013 - NINA The Cellist
Cellist Nina, with her strong, confident personality, wears eyewear with a retro flair. These frames incorporate cutting-edge details and materials born from unique research, with slender, flexible titanium temples supporting the acetate front, reinforced by shields of soft, aged napa leather. Color combinations include black and gray leather, olive green and brown leather, and speckled Havana and black leather.
Eyewear Suited for a Creative Couple
GIORGIO ARMANI FRAMES OF LIFE 2013 - LUCILLE & ADRIAN The Lovers
Architect Adrian chose an elegant model characterized by retro details such as a distinctive metal double bridge and metal rivets. The acetate frames, in classic black, Havana, honey, gray, and red color versions, undergo a unique treatment to achieve a delicate texture. All versions feature glass lenses. His partner, Lucille, is also an architect.
She wears an elegant oval model, where the metal rivets on the front, the tips, and the scratch finish on the acetate frame create a matte effect, exuding a retro atmosphere. Available in five colors, including black, blue, and water green.
Each pair of eyewear featured in the story is laser-engraved with the "Frames of Life" logo on the inside of the temples. We hope you find your perfect pair to enrich your life from these eyewear pieces that complement the narrative, weaving together scenes symbolizing the lifestyles of the five individuals and their unique personalities.
Giorgio Armani Japan
Tel. 03-6274-7070