FASHION /
WOMEN
January 28, 2015
Another Edition | "SPECIAL 2days" Event Held at Harajuku Main Store
Another Edition | Harajuku Main Store
A Special Event to Enjoy Early Summer Fashion!
Harajuku Main Store "SPECIAL 2days"
At Another Edition Harajuku Main Store, which has "My Favorite Things" as its shop concept, a special event will be held for two days, April 27th (Saturday) and 28th (Sunday). The event will feature a pop-up shop by popular brand ARIA, and sales of the custom order "Rei Shito x ARIA x Another Edition" tank top project. Those who purchase items at the Harajuku Main Store on the day will receive a collaboration ice cream from "Plenty's," a "mix-and-match" ice cream shop located on Chigasaki Yuzo Dori, and Another Edition! The ice cream is a special creation using macarons from MACARON ET CHOCOLAT (http://macaron-et-chocolat.jp/about.htm) in Nishi-Ogikubo!!
Text by KAJII Makoto (OPENERS)
Rei Shito x ARIA x Another Edition
Tank Top Custom Order Project
Rei Shito, a leading street snap blogger in Japan, Yuumi Suzuki of Tokyo-based brand "ARIA," known for its remakes, and Akiko Terasawa, buyer for Another Edition. The three, who are close friends in private life, have created two types of custom-ordered "versatile tank tops" perfect for this spring and summer.
SWEET TEE (ARIA x Another Edition Custom Order)
The graphic of the popular spring/summer "NOT" T-shirt is paired with pastel colors for the body, creating a spring-like feel. Available in three two-tone colorways, the slightly longer length offers a perfect balance whether worn out or tucked in.
T-shirts ¥8,925 each
(Rei Shito x ARIA x Another Edition) >
(Green on lower left) SCARF TEE
Scarves, a recent favorite item of the three, are used as the main element for this remake. This special item features a cut-out on the back, with a scarf accentuating the design.
The front is designed with volume and stitching to beautifully showcase the silhouette of the scarf on the back, a truly satisfying creation. The result is a highly designed tank top that we want to propose to adult women.
Tank top ¥16,800 (scarf portion will be assorted)
(White on upper right) DECORATION TEE
The sides of the tank top are cut generously. This sheer tank top is designed to be layered with items like swimwear or tube tops underneath. Adorned with numerous studs and antique ornaments, it's a piece that can be enjoyed stylishly, not just casually.
Tank top ¥16,800 (tentative)
Rei Shito
Fashion model and photographer. Born in Kaga City, Ishikawa Prefecture. Debuted as a model while attending Waseda University's School of Education. Active not only as a model but also in a wide range of fields including theater, film, commercials, and music videos. After working as a photographer for street fashion culture magazines such as "STREET," "FRUiTS," and "TUNE," she became independent in July 2008 and launched "STYLE from TOKYO," a website that disseminates Tokyo's street fashion to the world. She is a fashion icon in Harajuku and Japan's No. 1 fashion blogger. She was the only Japanese person selected among the 11 "most influential street snap bloggers in the world" by the prestigious New York fashion site "Fashionista.com."
ARIA
A brand where the designer herself meticulously selects antique materials to create unique, special pieces, each imbued with thought. It offers items that become focal points when added to everyday outfits.
Designer Yuumi Suzuki
Joined Kooks Co., Ltd. while attending Bunka Fashion College. After working as a pattern maker and assistant designer, she became the designer for "9." Became independent in 2007. After directing various brands, she launched "ARIA," a remake brand using vintage clothing and items. Launched the collection line from the Spring/Summer 2011 season.
Another Edition Harajuku Main Store
3-18-24 Jingumae, Shibuya-ku, Tokyo
Tel. 03-5785-2501>
Business Hours | Weekdays 12:00 PM - 8:00 PM, Saturdays, Sundays, and Holidays 11:00 AM - 8:00 PM
Another Edition
http://www.another-edition.jp/