Password Required for In-Store Purchase

This specially designed limited edition features the popular "Fulton High Top" from the new collection, reimagined with a graphical zebra print for a luxurious finish. Silver eyelets and a back strap add a hard-edged accent. Available exclusively to fans of the official Michael Kors Facebook page, these sneakers will be sold only on Facebook or at five select Michael Kors stores worldwide. In Japan, they will be available exclusively at the Omotesando store. To purchase in-store, customers must provide a password, revealed on Facebook, to a shop staff member. The other eight models in the 2013 Spring Sneaker Collection can be purchased at the Omotesando, Roppongi Hills, and JR Osaka Mitsukoshi Isetan stores.

Following the success of its first sneaker collection's digital launch last year, Michael Kors is employing a 360-degree digital advertising strategy for its second, the 2013 Spring Sneaker Collection. The brand is focusing on social media platforms like Facebook, Twitter, YouTube, and Instagram, with all promotions linked by the hashtag #JetSetGo. Furthermore, the official website features a special movie filmed by Brooklyn-based photographer and filmmaker Poppy de Villeneuve, showcasing the brand's appeal through active digital content engagement.

It's exciting that these exclusive sneakers are available only to fans of the official Facebook page. Let's get them right away and enjoy a jet-set style starting from our feet.

Facebook Exclusive Sneakers
Available at: Rockefeller Center, New York; Rue Saint-Honoré, Paris; Regent Street, London; Taipei 101 Mall, Taiwan; Omotesando, Tokyo

Michael Kors Japan
Tel. 03-5772-4835

http://www.destinationkors.com/
http://www.facebook.com/michaelkors