ETRO Opens Special Store in Collaboration with Mika Ninagawa

ETRO

Opens Special Store in Collaboration with Mika Ninagawa

ETROETRO has opened a special store, "Dreamy Paradise," featuring the 2013 Spring/Summer shawl collection in collaboration with photographer Mika Ninagawa. The store is located at The Stage #3 on the 3rd floor of Isetan Shinjuku and will be open for a limited time from Wednesday, April 3rd to Tuesday, April 9th, so don't miss it.

Text by KUROMIYA Yuzu

Vibrant Works, Like Being in Paradise, Are a Must-See

ETRO, Italy's leading luxury brand, which revives the paisley pattern with its unique techniques and sensibility, has collaborated with Mika Ninagawa, a photographer who expresses a one-of-a-kind worldview through her distinctive sense of color.

The theme of this season's women's collection, "A Dreamlike Paradise," is expressed more powerfully and fantastically through Ninagawa's newly commissioned works and displays using the brand's iconic shawls. By combining elegant shawls with beautiful handprints with bold-colored flowers and butterflies, the delicacy of the shawls is further highlighted, showcasing a different charm than before.

This is a special store where you can see a new side of ETRO through the numerous works that blend the dreamlike, vibrant world of Mika Ninagawa, who captivates people worldwide with her photography, with the 2013 Spring/Summer collection by designer Veronica Etro.

"Dreamy Paradise"
Period | Wednesday, April 3rd - Tuesday, April 9th
Location | ETRO Boutique, Isetan Shinjuku
3-14-1 Shinjuku, Shinjuku-ku, Tokyo Isetan Shinjuku 3F = The Stage #3