In conjunction with the comprehensive renovation of Isetan Shinjuku Store, the rag & bone Isetan Shinjuku store relocated from the 3rd floor to the 2nd floor on Wednesday, March 6, 2013, and has reopened as a shop-in-shop. This store, the second in Japan, offers a full lineup of women's items, including the collection line, as well as handbags, shoes, and denim exclusive to directly managed stores, all within a space designed to reflect the brand's world, specially for Isetan Shinjuku.

To celebrate this opening, limited-edition items for Isetan Shinjuku Store will be released starting Wednesday, March 6. The classic "Newbury Boots" leather ankle boots will be available in a limited design featuring partial use of perforated leather for a light feel. They come in two colors: black and tan. The popular "Tuxedo Jeans" will be reissued in a new charcoal x white colorway, as well as a khaki x black colorway exclusive to Isetan. Additionally, all boot purchasers will receive a special gift: a linen bag that can also be used as a shoe bag. (Available from March 6, while supplies last).

Furthermore, new colors have been added to the "Pilot Bag," inspired by the helmet bags used by Air Force pilots to carry their gear, adding a touch of spring to your mood. Since its debut in Fall/Winter 2012, this bag, which combines the brand's signature elegance and practicality, has quickly become a話題. In addition to the existing colors, new colors such as blue and coral will be available exclusively at the Isetan Shinjuku and Omotesando directly managed stores.

With its third store in Japan scheduled to open in Futakotamagawa in April 2013, rag & bone is experiencing a surge in popularity. Keep an eye on their future developments.