MSGM | Limited-Time Fair for Next It-Brand, MSGM

MSGM｜MSGM

Isetan Shinjuku in the East, VELOWER in Osaka

Spring/Summer 2013 Main Collection Fair

Following Carven and Acne, the next highly anticipated it brand,MSGM's Spring/Summer 2013 Collectionwill be available at a limited-time fair starting Wednesday, March 6th, at Isetan Shinjuku Main Building 3F "Re-Style" and the Osaka select shop "VELOWER."

>Text by FUJITA Mayu(OPENERS)

Mark MSGM, the Rising Star Holding the Key to Next Trends

MSGM, the most current up-and-coming brand, is drawing attention as next-generation, having held its first mini-show at Milan Fashion Week Spring/Summer 2013. Even a glance into select shops in Japan reveals that highly sensitive stores are eagerly stocking the brand, conveying its momentum.

Designer Massimo Giorgetti was appointed Creative Director of MSGM in 2008 at the young age of 31, and presented his first collection in 2010. Music is indispensable to his creativity, as he also works as a DJ. He particularly loves indie music and admires MGMT and The Strokes. He is also well-versed in contemporary art, stating that he draws inspiration particularly from art presented online.

The collection, born from a kaleidoscope of colors, shapes, and lines, has been praised as one of the most outstanding collections by "VOGUE TALENTS" and was selected as a finalist for "Who’s on Next," drawing intense global attention.

A limited-time fair featuring MSGM's Spring/Summer collection will be held starting Wednesday, March 6th, at Isetan Shinjuku Main Building 3F "Re-Style" and the Osaka select shop "VELOWER." The items, which complete a stylish look by covering this season's must-have trend keywords, feature bold prints expressed in vivid & neon colors and oriental patterns. With prices starting from around ¥30,000 for print skirts, they are delightfully accessible. Be sure to check out the next it brand, MSGM, on this occasion!

Re-Style
Isetan Shinjuku Main Building 3F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111
http://www.isetan.co.jp/

VELOWER
Herbis PLAZA ENT 1F, 2-22-2 Umeda, Kita-ku, Osaka
Tel. 06-6450-4755
http://www.velower.com

AOI
Tel. 03-3239-0341
http://www.aoi-net.co.jp/brands/msgm