EMILIO PUCCI Creates Tour Outfits for Singer Rita Ora

EMILIO PUCCI

EMILIO PUCCI Designs Tour Outfits for Rita Ora

Emilio Pucci has designed tour outfits for British singer Rita Ora, whose debut album 'Ora' was a major success. The resulting costumes perfectly capture her urban, sexy allure.

Text by YUZU KUROMIYA

Luxurious Outfits to Maximize Rita's Appeal and Performance

Italian luxury fashion house Emilio Pucci has collaborated with British singer Rita Ora, who is gaining attention for her powerful, beautiful voice and edgy fashion sense. The brand has created stage costumes for "The Radioactive Tour," which kicked off with a performance in Manchester on January 28th.

Emilio Pucci's designer, Peter Dundas, based his concept on ensuring complete freedom of movement for all looks featured in the show, resulting in costumes that brilliantly express her urban glamour. Both the materials and designs have been meticulously researched to allow Rita Ora maximum freedom to perform on stage.

The spotlight-stealing stage costumes reinterpret key themes from Emilio Pucci's Spring/Summer 2013 collection, blending them with Rita Ora's music and fashion. Designs include futuristic metallic bodysuits and glamorous bodysuits paired with army-style hats, all crafted to make Rita Ora shine even brighter under the stage lights.

Regarding the creation of these costumes, Peter Dundas commented: "Designing Rita's outfits was incredibly exciting. From the moment I first met her, I felt a wonderful connection, and creating this together felt very natural. The impactful and luxurious costumes are true to Emilio Pucci's aesthetic while also being very personal to Rita."

We eagerly anticipate seeing the performance Rita Ora, London's "it girl," will deliver, adorned in the creations of Peter Dundas, who continues to present new Emilio Pucci collections with his unique sensibility while honoring tradition.

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