Where does America's grumpiest burger shop employee find their next job!?

The seasonal campaign movie for "T by Alexander Wang" is creating buzz for its humor. The newly released movie parodies "Bon Qui Qui," an American comedy that aired on MADtv in 2007. It features Anjelah Johnson, the comedian who originally played the protagonist Bon Qui Qui, masterfully recreating the show's world. For reference, here is a video of the original "Bon Qui Qui" from 2007.




The original story follows Bon Qui Qui, a disgruntled new employee at the fast-food chain "King Burger," who repeatedly causes problems and is quickly fired. The show humorously depicts her chaotic nature. She's a beloved character, with parody videos by ordinary people uploaded to YouTube, showing how widely she's known.

In the "T by Alexander Wang" campaign movie, she's fired from "King Burger" and somehow lands a job at the "ALEXANDER WANG STORE"! The movie depicts her working as a shop employee, but naturally, problems arise here too. Her rude customer service angers one person after another.

"T by ALEXANDER WANG" 2013 Spring/Summer Campaign Movie

The cast includes rapper A$AP Rocky, "Barneys New York" Creative Ambassador Simon Doonan, models Alessandra Ambrosio and Shannan Click, and actress Natasha Lyonne, all adding star power to the story. Bon Qui Qui shows no regard for who she's dealing with. Who will have their enjoyable shopping experience ruined, and how? Stay tuned!



T by ALEXANDER WANG Spring 2013 Campaign
Director｜Gavin McInnes
Cinematography｜ Rob Gilbert
Editing｜Alain Alfaro
Casting & Creative Consultant｜Anita Bitton
Styling｜Alastair McKimm
Hair｜Kenneth Johnson
Makeup｜James Boehmer for NARS
Manicurist｜Tracylee
Produced｜Rooster NY
Bon Qui Qui｜Anjelah Johnson
Skit 1 – Alessandra Ambrosio
Skit 2 – Shannan Click
Skit 3 – A$AP Rocky
Skit 4 – Simon Doonan, Natasha Lyonne


Pred PR
Tel. 03-5428-6484
http://www.alexanderwang.com