MICHAEL KORS | The Japanese version of the lifestyle brand's website has finally arrived.

MICHAEL KORS

Embodying the "Jewelry Jet Set Lifestyle" Proposed by the Designer

The Japanese Version of the Lifestyle-Branding Website Has Finally Arrived

The lifestyle-oriented brand website of Michael Kors, a leading American luxury sportswear brand, has been revamped to support Asian languages including Japanese. This digital space, where you can enjoy the latest information from Michael Kors as well as feel closer to the designer and the brand, will now be accessible in Japanese.

Text by YANAKA Tomomi

Future Plans Include Online Product Browsing and Social Media Integration

The official website "MICHAEL KORS," launched in the United States in 2011, has garnered popularity for its wide range of content that allows users to fully enjoy the brand's key concept, the "Jewelry Jet Set Lifestyle." This includes the designer Michael Kors's travel diaries, restaurant recommendations, and theater reviews.

With this renewal, users in Japan, China, and Taiwan can now browse the site in their native languages. Furthermore, it is now compatible not only with PCs but also with iPhone, iPad, and other smartphone browsers. The site design has been refined to express Michael Kors's style with sophistication.

The site also offers other features, such as collection reports and backstage videos shot by master photographer Mario Testino. It also showcases photos of celebrities like Jennifer Lopez and Michelle Obama wearing Michael Kors.

Additionally, future plans include enabling users to browse products online before visiting physical stores, and integrating with social media platforms like Facebook and Twitter.

The website "MICHAEL KORS," which embodies the lifestyle proposed by designer Michael Kors, is expected to evolve further. It's time to explore its world.

http://jp.michaelkors.com/