Penélope Cruz, the first and only Spanish Oscar winner, plays Gala, the wife of Salvador Dalí, in LOEWE's Spring/Summer 2013 advertising campaign. Dressed in the Spring/Summer collection, inspired by her as a cultured yet free-spirited woman and muse to the Surrealists, she masterfully portrays a charismatic figure embodying passion, sophistication, intelligence, and independence.





In the visuals, Penélope holds the brand's two iconic bags, the Amazona and Flamenco, as well as two new bags: the Paseo, inspired by the Royal Andalusian School of Equestrian Art, and the Cartelo, featured in the Spring/Summer 2013 collection. These bags stand out as key items that enhance the dramatic narrative.

The photographers are Mert Alas and Marcus Piggott. This is the fifth season for this globally acclaimed duo to work on LOEWE's campaign. The elegant baroque setting, echoing the previous season's imagery, was shot at the Palacio Marqués, a renowned landmark in Villamagna, Madrid.

As Penélope herself says, "I have worked with many brands and am proud and grateful for all of them, but this one has a special meaning." This is a notable collaboration between LOEWE and an Oscar-winning actress, both icons beloved worldwide and representing Spain. It's a glamorous partnership befitting the exciting start of a new season.

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