ANTEPRIMA | Valentine's Limited Edition Collaboration Set with BABBI Now Available

ANTEPRIMA

Available at Isetan Shinjuku until Valentine's Day

Introducing a limited collaboration set with Italian sweets brand BABBI

ANTEPRIMA collaborates with BABBI, the Italian sweets brand that created a sensation with its chocolate wafers! A limited Valentine's Day set featuring sweets and a bag will be available from Wednesday, January 23rd at Isetan Shinjuku.

Text by YANAKA Tomomi

BABBI's signature "Viennese" elegantly decorated

ANTEPRIMA, with its delicate and feminine style, is transmitted from Italy by Creative Director Izumi Hagino, and is popular across generations. Since its debut in 1998, the iconic Wirebag has seen over 500 designs and 90 colors released, garnering significant support.

Now, ANTEPRIMA is releasing a limited Valentine's Day item in collaboration with the Italian sweets brand BABBI.

BABBI is known for its high-quality chocolate wafers, utilizing its manufacturing techniques for cones, wafers, and pastes for gelato. The set features two of the brand's signature "Viennese" – fine cream-filled wafers coated in rich chocolate – adorned with ANTEPRIMA's iconic Wirebag and flower motifs, all presented in a logo-embossed tote bag-shaped package.

This irresistibly cute set is perfect as a thoughtful "friend chocolate" gift for a discerning woman.

ANTEPRIMA x BABBI Special Gift
Price: ¥1,680
Sales Period: From Wednesday, January 23rd
Contents: 2 "Viennese" chocolate wafers
ANTEPRIMA original tote bag-shaped package [W13.5×H8×D5.5cm]

Isetan Shinjuku
Tel. 03-3352-1111 (General Inquiries)