Focusing exclusively on men's fashion, it carries over 400 fashion brands from the UK and abroad, including Gucci, Saint Laurent, and Valentino. Of course, Japanese brands are also available. The site releases new products every Tuesday and Friday and ships to 170 countries worldwide.

What makes Mr Porter stand out is not only the extensive range of brands and items it offers, but also its rich media content. For example, even men who are not particularly particular about fashion or lifestyle can find "timely" information in various fields, from stylish ways to dress to the latest gourmet spots.

The weekly web magazine "THE JOURNAL" features a wealth of beautiful visual content, including videos, created by the editorial team. It covers a wide range of topics, such as item introductions and coordination advice tailored to different situations, as well as articles on popular restaurants and hotels. Furthermore, the bimonthly broadsheet newspaper, "THE MR PORTER POST," complements these offerings, differentiating the site from competitors.

"STYLE ICONS" quotes photos of top Hollywood stars and selects similar fashion items to recreate their looks, with explanations of their styling. "STYLE COUNCIL" offers a glimpse into the lifestyles of fashionistas worldwide, showcasing their favorite restaurants, cars, and more. "VIDEO MANUAL" allows users to learn everything from stylish outfits to cooking, exercise, and how to iron clothes through videos. All of these features provide valuable, curated information from fashion and lifestyle professionals that meets the needs of users. This, in turn, likely enhances the user's desire to "buy."

Behind this rich content is Brand & Content Director Jeremy Langmead. He previously served as editor of British "Esquire" and his editorial expertise is fully utilized at Mr Porter. Many men only make a purchase when they find a convincing reason or meaning behind it. Therefore, the strategy is to provide enjoyable and informative content that resolves all of men's anxieties, concerns, and questions about fashion, which naturally leads to product purchases. Furthermore, the lifestyles of fashion-forward designers and models are captivating to observe. It is easy to imagine that if related products are presented nearby, it would naturally spark a desire to purchase.

Brand & Content Director Jeremy Langmead

On any content page, hovering over an item reveals "SHOP NOW." Clicking it takes you to the product page, where you can make a purchase. The services after adding items to your cart are also excellent. The shop's prices include customs duties, so there's no need for complicated calculations. Free shipping to Japan is also a great advantage. A thoughtful touch is the reminder at checkout to contact them if you are charged customs duties upon receipt of the item.

Once the order is complete, the item arrives within three days, which is a significant benefit. Their reputation is not only for speed but also for careful packaging. Inside a luxurious box with the Mr Porter logo, the beautifully wrapped items are accompanied by a stylishly packaged invoice. Another pleasing detail for the customer is that the tape used to seal the wrapping paper is printed with the purchaser's name, making it ideal for gifts. In the event of a return or exchange, everything needed is included: instructions on how to proceed, necessary information for shipping, and a DHL shipping label with the return address, providing peace of mind.