FASHION /
WOMEN
February 13, 2015
adidas | "mi adidas ONLINE" Custom Shoe Service Now Available Online
adidas
Adidas's Shoe Customization Service Finally Arrives Online
Create Your Perfect Pair with "mi adidas ONLINE"!
Launched in Japan in 2002, Adidas's customization service "mi adidas (My Adidas)" was previously only available at directly managed and select stores. Now, the online service "mi adidas ONLINE" has launched on October 17th, allowing anyone, anywhere, anytime to easily create a one-of-a-kind customized shoe that expresses their individuality.
Text by KAJII Makoto (OPENERS)
16 Shoe Models Available for Customization on "mi adidas ONLINE"
1. Select your favorite model, from Originals sneakers to performance shoes for running and other sports.
2. Customize materials, colors, soles, and shoe jewels (accessories).
3. Input your name or favorite text (alphanumeric characters only) in your chosen color.
4. Option to select different sizes and widths for each foot (※limited to select models).
The shoes available for customization on the newly launched "mi adidas ONLINE" include 4 Originals models and 12 Performance models (3 running, 3 football, 3 basketball, 1 tennis, 1 golf, 1 American football).
Among the popular Originals line featuring the iconic Trefoil logo, four models are available: the quintessential "SSII," along with "Samba," "FRM MID," and "adilette." For performance footwear, the "adiezero Japan2," beloved by many runners both domestically and internationally, is also featured. The range of compatible models is expected to expand sequentially.
Win a Free Pair: 33 Winners to be Chosen from mi adidas Purchasers!
To celebrate the launch of "mi adidas ONLINE," 33 lucky winners will receive their customized shoes for free through a lottery among those who purchase from "mi adidas ONLINE" by Friday, November 30, 2012. Take this opportunity to experience the joy of creating your own customized shoes.
URL｜http://shop.adidas.jp/mi33/
Win a mi adidas Gift Card
One winner will receive a "mi adidas ONLINE Platinum Gift Card," which can be used on "mi adidas ONLINE." This is a premium card not available for general sale, compatible with all mi adidas ONLINE models. It can only be used at adidas ONLINE (not in stores) and is valid for three months from the date of issue.
※When completing your "mi adidas ONLINE" purchase, enter the passcode found on the back of the card into the coupon code field. Upon successful payment, you will receive your "mi adidas ONLINE" shoes for free! (Note: The code can only be used once.)
If you wish to enter, please apply via the form below. Winners will be contacted directly.
Applications are now closed.
Thank you for your many applications.
mi adidas ONLINE
URL｜http://shop.adidas.jp/miadidas
Delivery Time｜Approximately 4 weeks (Delivery times may vary slightly depending on the product. Please understand this in advance.)
Sales Price｜From ¥5,040 to ¥27,300 (Varies depending on the selected model, materials, etc.)
Payment Methods｜Credit Card (JCB / VISA / MASTER / AMEX / DINERS)
Adidas Group Customer Service
0120-810-654(Weekdays 9:30 AM - 6:00 PM, excluding weekends and holidays)
http://www.adidas.jp/