A Three Legged Dog | French Scarf Brand "ATLD" Makes Its Debut in Japan

A Three Legged Dog

First arrival in Japan for the 2012-13 Autumn/Winter Collection!

Focus on French Scarf Brand "ATLD"

ATLD is a scarf brand founded by two French designers, both just 23 years old. The brand was born from the initials of A Three Legged Dog, named with the desire to "create something that expresses ourselves." The theme of the first collection pays homage to pop culture, which is both fleeting and eternal, with legends as motifs.

Text by KAJII Makoto (OPENERS)

Communicating Culture and Movements with a New Style

One of the designers studied in America for a year before working at "Paul Smith accessories (shoes)" in Paris. The other graduated from the Paris design and art school "Ecole Boulle," then worked for a fashion brand, learning extensively about fabrics. Subsequently, they managed a new concept store in the Marais district, established by A.P.C.

A Three Legged Dog (ATLD) expresses a determination to pursue intense, unconstrained expression, inspired by the spirit of today's "Do It Yourself" kids. It presents a new form of fashion with an eccentric and impulsive style, subverting the approach of luxury brands with their crests and traditional icons, and communicating culture and movements with a new style.

The scarves are produced in Lyon, a town renowned for its silk factories with a 300-year history, the same facility where Hermès scarves are manufactured.

This scarf brand imbues French specialty textiles, which are in a sense historical heritage, with contemporary designs, creating genderless and ageless quality and value. We look forward to their future creations.