FASHION /
WOMEN
December 10, 2014
Paul Smith | Upgraded to a flagship store offering the full line. Paul Smith Marunouchi reopens after renovation.
Expanded to a Full-Line Concept Store
Paul Smith Marunouchi Reopens!
Paul Smith Marunouchi, which had been operating as a standalone men's store for approximately two years, will reopen on October 12 (Friday) as a concept store offering Paul Smith's full product line, now including the women's collection. This marks the second such store in Japan.
Text by KUROMIYA Yuzu
Special Items to Commemorate the Relaunch
Step through the green arch, embodying Paul Smith's philosophy of 'Classic with a twist,' to discover a newly expanded two-story space. A colorful staircase, extending from the men's floor on the first level, leads you to the women's floor on the second, which has been newly established.
Immediately upon ascending the stairs to the second floor, the 'Paul Smith Black' collection is displayed in front of a three-dimensional panel inspired by the works of artist Ben Nicholson. These collections are presented on fixtures made of 19th-century English pine, complemented by distinctive furniture such as mirrors from the 1960s.
In the area of the main counter, photographs of the Royal Ballet, taken by Paul Smith himself at London's Royal Opera House, adorn the walls. A vibrant orange chair, crafted in France over 130 years ago, adds a touch of modern elegance to the space.
The section at the back of the floor features the main 'Paul Smith' line, along with the shoes and accessories collection. The sophisticated space is a curated blend of original and antique elements, including a table from the 1970s combining American walnut and bronze in a zigzag pattern, and a custom-made table for the Marunouchi store crafted from organic materials, inspired by the works of Gio Ponti and Vladimir Kagan.
To celebrate the reopening, the store will offer special items, including a jacket and pants in exclusive colors available only at the Marunouchi store, which were key looks from the collection, as well as a bag made of python leather. Commemorative novelties will also be available, so be sure to visit during this special occasion.
Relaunching October 12 (Friday)!
Paul Smith Marunouchi
Shin Tokyo Bldg., 3-3-1 Marunouchi, Chiyoda-ku, Tokyo
Tel. 03-3240-0223
Tel. 03-3240-0228 (Women's Direct Line)
Hours: 11:00–20:00
Closed: Irregular holidays
Paul Smith Limited
Tel. 03-3486-1500
www.paulsmith.co.jp

