FASHION /
WOMEN
July 24, 2015
DKNY | 'HEART of DKNY' Opens in Shonan and Koshigaya!
DKNY
First-Ever Japanese Lines, Including Kids', Debut
“HEART of DKNY” Opens in Shonan and Koshigaya!
New York’s iconic fashion brand DKNY unveils its new concept shop, “HEART of DKNY,” opening sequentially on September 22nd (Saturday) at Terrace Mall Shonan in Fujisawa City, Kanagawa Prefecture, and on September 29th (Saturday) at Aeon Lake Town in Koshigaya City, Saitama Prefecture! The shop will feature the debut Japanese launch of the women’s line “DKNY C” and the kids’ line “DKNY KIDS.”
Text by YANAKA Tomomi
Concept: “A Manhattan Weekend”
“HEART of DKNY” is based on the concept of “MANHATTAN WEEKEND LIFE.” In addition to the “DKNY C” and “DKNY KIDS” lines being available in Japan for the first time, the shop offers a wide range of lifestyle items, centered around the casual line “DKNY JEANS,” encompassing watches, eyewear, accessories, underwear, miscellaneous goods, and even home collections.

Notably, the new women’s line “DKNY C,” which offers comfortable, modern styles for various occasions from day to night as an intermediate range between “DKNY” and “DKNY JEANS,” and the “DKNY GREY LABEL” men’s line, both debuting in Japan, capture the energy of New York and are not to be missed.
The spacious store, over 400 square meters, is inspired by The High Line, a park built on a repurposed elevated freight rail line in New York City. Live footage of New York streets plays throughout the store, creating an immersive experience as if you were walking through Manhattan. Shoppers can enjoy the atmosphere of New York through the music, scents, and overall ambiance.
HEART of DKNY Terrace Mall Shonan Store
Address: 1F Terrace Mall Shonan, 1-3-1 Tsujido-Kamidai, Fujisawa City, Kanagawa Prefecture
Opening: September 22nd (Saturday)
Hours: 10:00–21:00
HEART of DKNY Aeon Lake Town Store
Address: 2F VIVRE J'EU, kaze, Aeon Lake Town, 4-21-1 Higashi-cho, Koshigaya City, Saitama Prefecture
Opening: September 29th (Saturday)
Hours: 10:00–22:00