Moncler's Diversity Revealed Through 'The Invisible Man' | MONCLER

MONCLER

Blending In With the Scenery, Like a Chameleon

MONCLER's 2017 Spring/Summer Campaign Visuals

Italian fashion brand MONCLER has unveiled its 2017 Spring/Summer campaign visuals. Enlisting American photographer Annie Leibovitz, the campaign features Chinese artist Liu Bolin, clad in Moncler's apparel, astonishingly blending into his surroundings through body painting.

Text by SHINGO SHIMOJO

Chinese Artist Becomes One With the Background

The protagonist of this series, Liu Bolin, is a master artist known as "The Invisible Man" for his body painting that merges his own form with various backgrounds, from nature and cityscapes to public spaces. For Moncler's 2017 Spring/Summer advertising campaign, the shoots took place in the greenery of New York's Central Park and within the aged interiors of a grand city bookstore.

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For this campaign, Moncler created a DOUDOUNE LEGERE snowsuit in his honor.

The visuals, where Liu Bolin masterfully merges with the scenery, evoke the "transparency" that the brand champions for its 2017 Spring/Summer collection campaign, alongside the diversity of its products and a rugged spirit reminiscent of adventure and nature.

A making-of video is also available.

Behind the Scenes - Liu Bolin Performance photographed by Annie Leibovitz for Moncler