A Dreamlike 1 Minute and 14 Seconds Unfolds in a "Magical Shoe Factory"

The film was directed by Italian director Bruno Miotto. It tells the story of three whimsical princesses exploring the Sergio Rossi factory, with various shoemaking processes depicted like a fairy tale. The contrast between the glamorous princesses, who dance with expressive joy awaiting the completion of their shoes, and the artisans quietly crafting them, is truly unique.



This film is said to express the inspiration Group CEO Riccardo Sciutto felt upon his first visit to the factory.

It is an exhilarating film that visualizes the brand's savoir-faire with a sophisticated sensibility.




Magic Kingdom
Where Magic Happens