La Perla's story began in 1954 when Ada Masotti opened a corset atelier in Bologna, Italy. Praised as "the golden scissors," Ada's mastery of corsetry, combined with the finest materials, inspired the brand's name, derived from the harmonious jewel, the pearl. La Perla's creations have since captivated the world, earning unwavering support from celebrities globally for their ability to make women shine.

The collections, featuring precious lace and exquisite craftsmanship, are designed not merely as hidden undergarments but as standalone fashion statements. They are the ultimate pieces for every sophisticated woman who understands value and sensuality, seeking the finest lifestyle. Don't miss the highly anticipated return of La Perla; experience its beauty firsthand.

Opening August 29th (Wednesday)!
La Perla Isetan Shinjuku Store
3F Ma Lingerie, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)