Loewe Opens 'Casa Loewe Madrid,' Its Largest Flagship Store | LOEWE

LOEWE

A New Store Concept by Jonathan Anderson

LOEWE has opened 'Casa Loewe Madrid,' a boutique embodying a new store concept by Creative Director Jonathan Anderson. As the brand's largest store globally and its first flagship in Spain, it's drawing attention from celebrities.

Text by SHIMOJO Shingo

A Fusion of 19th-Century Architecture and Art

'Casa Loewe Madrid' is located within a landmark four-story building, originally constructed in the 19th century, in Madrid's Salamanca district.
Spanning approximately 1,000 square meters, the expansive space houses the brand's head office, dedicated floors for men's, women's, and accessories, as well as sections for exotic leather goods and a made-to-order corner, unifying the Loewe universe across all domains.

The naturally lit, modern interior is adorned with artworks by Edmund de Waal, Richard Smith, and Gloria Garcia Lorca, while a hand-painted aquatint print by Sir Howard Hodgkin, themed 'Past, Present, Future,' stretches across an entire wall.

Notably, the boutique also features a flower shop, inspired by the life and achievements of Constance Spry, a pioneering figure for boutiques and a lover of horticulture.

'Casa Loewe Madrid,' embodying the essence of Loewe, is poised to become a significant space that will further accentuate the brand's presence.