MYKITA | Collaboration sunglasses with Beth Ditto have arrived!

MYKITA

Purple and white, 100 pairs of each color, a limited edition

Collaboration sunglasses with Beth Ditto have arrived!

MYKITA, a German eyewear brand that fuses design and technology, has collaborated with Beth Ditto, the vocalist of the American band "Gossip" and a fashion icon. The "BETH" sunglasses, which brilliantly express her original style, have been created in a limited quantity.

Text by YANAKA Tomomi

Oversized cat-eye sunglasses with a bold, striking silhouette

Since their debut in 2003, MYKITA has been enthusiastically embraced by celebrities and fashionistas for their innovative technology, edgy designs, and exceptional fit. MYKITA, which has previously collaborated with designers such as Bernhard Willhelm and Romain Kremer, has now chosen Beth Ditto, a singer-songwriter with a fervent following not only for her music but also for her lifestyle, as their new partner.

The sunglasses, which she designed with intuition and free expression, are the oversized cat-eye "BETH" with sharply pointed sides. The bold silhouette, as if cut with scissors, is crafted from lightweight stainless steel just 0.5mm thin and finished by hand, showcasing MYKITA's technology to its fullest. The colors offered are gradient lenses with her favorite purple and white frames. Furthermore, each is a limited edition of 100 pairs, with numbers inscribed on the temple arms as proof of these special sunglasses.

Beth Ditto expressed her delight, saying, "Upon completion, I was amazed by the fit the moment I put them on. These are truly perfect sunglasses for me!" The "BETH" sunglasses, which have satisfied even Beth Ditto, will be available at MYKITA shops, select eyewear stores, and specialty boutiques.

Win one of ten special edition pairs, limited to only 10 worldwide!

In addition to the limited "BETH" models in purple and white, a special blue color version, limited to only 10 pairs worldwide, has been released. One of these precious 10 pairs will be given away in a lottery to one lucky winner. Applications can be made via MYKITA's official blog, which will be updated on Friday, August 31st, at 5:30 PM Japan time. Of course, applications from Japan are also welcome! We want to get our hands on this premium item, limited to just 10 pairs worldwide.

Official Blog Page
http://blog.mykita.com/2012/08/beth-ditto/

Application Period | Friday, August 31st - Monday, September 17th

MYKITA Japan
Tel. 03-3409-3783