A French Chic Cardigan That Enhances the Wearer's Individuality

Since its launch in 1979, the "Cardigan Pressé" has been a perennial favorite of the brand. Its simple yet sophisticated design with snap buttons achieved explosive popularity from its release. It is the signature item that paved the way for agnès b.'s status, loved worldwide for over 30 years by people of all generations and genders.



In '86, a photo book titled "Photographers and the Pressé Button Cardigan," featuring the brand's icon photographed by 64 photographers, was published, and an exhibition was held at the Centre Pompidou in '96. Now, with the addition of two new Japanese photographers, Hanayo and Sakiko Nomura, the photo exhibition "THE SNAP CARDIGAN SHOW," focusing on the "Cardigan Pressé," will be held.



Regarding the upcoming exhibition, which will showcase works that express the French chic cardigan in unique ways, designer agnès b. stated the following:


"I wanted a cardigan with a Renaissance-style front opening and lots of buttons, like children's clothes for adults, or vice versa. This cardigan is worn by many different people. This exhibition came about from seeing how these people wear the cardigan in their own way. It's not something you can do to give the same theme to several different photographers, and I thought each of them would have a different image of this garment. The photographers responded with enthusiasm, and the results were wonderful. I am truly grateful to them."




The photo exhibition is scheduled for a world tour, starting on Wednesday, September 12th, at Seibu Ikebukuro Main Store, with planned stops in France, the UK, the US, and Hong Kong. It will be held not only in Japan but also in various countries worldwide. Additionally, during the exhibition period, special edition cardigans in various materials and color variations will be released. It seems we can look forward to discovering new facets of this beloved cardigan.



Photo Exhibition "THE SNAP CARDIGAN SHOW"



Seibu Ikebukuro Main Store, 1st Floor Apple City Special Venue, 3rd Floor Women's Apparel Special Venue

Dates: Wednesday, September 5th – Tuesday, September 18th




agnès b. Aoyama Store

Dates: Wednesday, September 12th – Tuesday, September 25th




Matsuya Ginza, 3rd Floor Central Special Venue

Dates: Wednesday, September 12th – Tuesday, September 25th



Isetan Shinjuku Main Building, 2nd Floor Special Venue

Dates: Wednesday, September 19th – Tuesday, September 25th



Daimaru Kobe Store, 1st Floor Main Stage Side Special Venue

Dates: Wednesday, October 3rd – Tuesday, October 9th



Daimaru Shinsaibashi Store Main Building, 1st Floor Antenna Plus

Dates: Wednesday, October 10th – Tuesday, October 16th



Fukuoka Iwataya Main Store, 2nd Floor D'ur Line

Dates: Wednesday, October 10th – Tuesday, October 16th





agnès b.
Tel. 03-6229-5800