Reimagined Classics: Fall/Winter 2016-17 Collection Launches | MONCLER

MONCLER

Icons: The Virtual Couple "Mr. & Mrs. Moncler"

French fashion house MONCLER is launching its Fall/Winter 2016-17 collection, reinterpreting its iconic and most essential piece: the down jacket. With the virtual couple "Mr. & Mrs. Moncler" as its icons, the collection expresses duality. A mixed style of vintage and contemporary becomes the brand's new face, radiating its timeless appeal.

Text by SHINGO Shimojo

A Digital World Drives the Collection

"Mr. & Mrs. Moncler," the symbols of Moncler's new down jackets, are a virtual couple clad in a retro, cyber-sporty style reminiscent of the 1960s, engrossed in social media. This surprising fusion of brand heritage and modern youth culture served as the inspiration for evolving the original down jacket.

The collection features a powerful color palette of tough laqué nylon dyed in burgundy, shiny midnight blue, English green, and black. Playful special tags depicting "Mr. & Mrs. Moncler" accompany the pieces, which are now available in stores.