Sogo & Seibu Collaborate with Karl Lagerfeld｜LIMITED EDITION by KARL LAGERFELD

LIMITED EDITION by KARL LAGERFELD

New PB Debuts at Sogo & Seibu!

Sogo & Seibu presents a dream collaboration with KARL LAGERFELD, one of the world's most renowned designers. The new private brand, "LIMITED EDITION by KARL LAGERFELD," launches on Friday, September 9th.

Text by OPENERS

Workwear for the Modern Woman

Department store Sogo & Seibu is launching a new private brand, "LIMITED EDITION by KARL LAGERFELD," featuring Karl Lagerfeld, one of the world's most famous designers, as its special guest designer.

The "Karl Lagerfeld" brand, founded by Lagerfeld himself, is edgy, cool, and urban. Every item reflects Lagerfeld's vision of authenticity.

This collaboration merges the mode power of "Karl Lagerfeld" with the quality-focused concept of Sogo & Seibu's private brand, LIMITED EDITION, realizing a dream partnership.

The collection is designed for the working woman's lifestyle, divided into three lines: "Formal," "Work," and "Business Trip." "Formal" focuses on suits and sets, "Work" offers versatile separates and dresses for daily wear, and "Business Trip" emphasizes functionality and mix-and-match ease.

Designer Karl Lagerfeld

Vol. 1 "Fashion Photo Shoot in Paris with Yuka Mannami"

Vol. 2 "Trip to Karl Lagerfeld’s Recommend with Yuka Mannami"

Beyond apparel, the collection boasts an attractive range of small items, from bags and cardholders to pochette bags. With jackets starting at ¥23,000, coats at ¥24,000, bottoms at ¥9,900, blouses at ¥9,900, dresses at ¥19,000, and accessories from ¥3,000, the accessible price points are another key appeal.

Karl Lagerfeld himself praised the collection, saying, "These are clothes I would want to wear if I were a woman." It's a collection of cute and sweet pieces for Japanese women.

We want to offer career women in their 30s and 40s, aiming for future leadership roles, a sophisticated and elegant work style that's a step ahead.

LIMITED EDITION by KARL LAGERFELD
Release: Friday, September 9th
Participating Stores: Seibu Ikebukuro Main Store, Sogo Yokohama Store, and 12 other Seibu & Sogo locations.
Seibu & Sogo Online Store e.Department (Advance orders start Monday, August 29th)
Purchase Bonus:
The first 5,000 customers (※) who spend ¥5,400 or more (tax included) will receive an "Osuwari Karl & Choupette" gift, featuring Karl Lagerfeld and his beloved cat Choupette sitting charmingly on a cup, illustrated by character artist Tarout. Additionally, the special website for "LIMITED EDITION by KARL LAGERFELD" features exclusive content, including behind-the-scenes photos of model Yuka Mannami's Paris shoot and an animation explaining the origin story of "Karl & Choupette."
Special Website: http://www.sogo-seibu.jp/lebykl/
※Total for 14 Seibu & Sogo stores and e.Department, on a first-come, first-served basis.

The Origin Story of LIMITED EDITION by Karl Lagerfeld, Illustrated by Tarout?!