FASHION /
WOMEN
September 6, 2016
Roppongi Store Opens, Emphasizing Fashion and Luxury | BARNEYS NEW YORK
BARNEYS NEW YORK
Theme: “BETTER THAN EVER”
BARNEYS NEW YORK will open its sixth store in Japan, the Roppongi store, on Friday, September 16th. The new store's theme is “BETTER THAN EVER.” It aims to offer a shopping experience “never encountered before,” taking a step further than the existing Barneys New York with an emphasis on “fashion and luxury.”
Text by SHINGO Shimojo
Cafe space offers coffee, alcohol, and light meals
Since its founding in NY in 1923, Barneys New York has been loved by many fashionistas. In Japan, it opened its Shinjuku store in 1990 as a pioneer of luxury specialty stores, and has since expanded with flagship stores in Yokohama, Ginza, Kobe, and Fukuoka, celebrating its 25th anniversary in Japan last year. The new store in Roppongi, an area in Tokyo with a high concentration of sophisticated markets and expected to see further development, adopts the theme “BETTER THAN EVER.” It proposes cutting-edge fashion with a luxurious selection of 244 men's and 108 women's brands.


To commemorate the opening of the Roppongi store, collaborations have been realized with 71 domestic and international brands, ranging from leading designer brands in the fashion scene to buzzworthy contemporary brands. Exclusive items, XO, from this impressive lineup, fitting for an opening celebration, will be available. Furthermore, at the call of Barneys New York, an unprecedented collaboration project has been realized, bringing together contemporary brands and artists primarily from NY with Japanese creators and designers. This includes apparel that breathes new life into the original collections of NY designers and artists through Japanese traditional techniques and craftsmanship, as well as pieces that infuse the designs of emerging Japanese brands with the artistic essence of NY creators, presenting a variety of precious collections.
The floor design was overseen by the US store design team that handled the downtown flagship store in New York. Upon entering, visitors are captivated by the soaring 9-meter atrium and the beautifully curved, object-like marble staircase. High-quality marble is luxuriously used for the floors, shelves, fixtures, and flooring materials, creating a sophisticated space with meticulous attention to detail.
Furthermore, the cafe space, located at the back of the second floor, is noteworthy. Produced by "Micafeto," led by coffee hunter Yoshiaki Kawashima, the cafe will offer coffee, alcohol, and light meals, as well as sell Barneys New York original blend coffee beans. Additionally, as an opening event, a limited-time store by "JARDINS des FLEURS," an haute couture flower shop by floral artist Makoto Azuma, will be featured.
In addition to selling floral arrangements that maximize the value of flowers and elevate them to the level of art, a powerful flower art installation will be exhibited to celebrate the new store's opening.
Barneys New York Roppongi Store
7-7-7 Roppongi, Minato-ku, Tokyo
Opening Date & Time | Friday, September 16th, 11:00 AM
Business Hours | Mon-Thu, Sun 11:00 AM - 8:00 PM, Fri-Sat 11:00 AM - 8:30 PM
Inquiries
Barneys New York Customer Center
0120-137-007 (Reception Hours 11:00 AM - 8:00 PM)
http://www.barneys.co.jp