Following the Japan Edition, Chanel's "OUTSIDE CHANEL" Video Project Releases American & Chinese Editions | CHANEL
FASHION / WOMEN
August 19, 2016

Following the Japan Edition, Chanel's "OUTSIDE CHANEL" Video Project Releases American & Chinese Editions | CHANEL


CHANEL


Following the Japan Edition, Chanel's "OUTSIDE CHANEL" Video Project Releases American & Chinese Editions


CHANEL's video project "OUTSIDE CHANEL" conveys the spirit of Coco Chanel to women living today. Following the Japan edition released last year, the American and Chinese editions were released on August 19 (Friday), Coco Chanel's birthday.

Text by OPENERS





Watch this and find the courage to "spread your wings" in your own way



Born 133 years ago today, August 19, 1883, Gabrielle Chanel (commonly known as Coco Chanel). Her life is truly a story that any woman can relate to.

The destiny of a girl raised in an orphanage begins from nothing. Through her strong will and creativity, she transforms into the great "Coco Chanel." Her determination, creativity, and foresight regarding femininity are remarkably modern, continuing to captivate and inspire women today who seek to discover their own lives.

Chanel's video project "OUTSIDE CHANEL" uses documentary techniques to deliver the "voices" of women living today. Their words, lifestyles, and creations, from various professions and ways of life, embody the brand value and essence of Chanel. It conveys how they are forging their own paths with unique perspectives and methods, much like the wonderful life Coco Chanel led.

Opera singers, artists, philanthropists, entrepreneurs, photographers, DJs, historians, film directors... Women from diverse professions appear, speaking in their own words about their way of life, elegance, courage, and eternal femininity. Their stories reflect Chanel's philosophy and inspire viewers to find the courage to "spread their wings" in their own way.

Last year's OUTSIDE CHANEL "Japan" edition expressed the sophistication and elegance of Chanel's spirit through five women, receiving significant acclaim. This time, the "American" edition
and "Chinese" edition have been released. The "American" edition focuses on positive energy, diversity, and resilience. The "Chinese" edition showcases the fusion of new energy with traditional customs amidst constant change.

Are you living life in your own way? We hope this video inspires you to spread your wings. Wonderful wings like Coco Chanel's.




[American Edition]







[Chinese Edition]







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