Opening Ceremony, showing momentum that transcends the boundaries of a select shop, has realized a collaboration with adidas Originals to commemorate the London Olympics. To coincide with the pre-sale of the collaboration items "adidas Originals by OPENING CEREMONY," special days titled "The Festival" will be held from Saturday, July 28th to Wednesday, August 15th. A lottery will select guests from those who spend over 15,000 yen (excluding tax) to be invited to the anniversary party "The Night Festival," to be held in late August.

The party will be attended by the owner Humberto Leon and other special guests. The night will be filled with diverse entertainment, including fashion, culture, art, lifestyle, and music, creating a lively, one-night-only celebration across all seven floors of the Shibuya store.

In addition, to commemorate the 3rd anniversary of its Japan debut, collaborations and exclusive items with popular Opening Ceremony brands such as TOGA and G.V.G.V. will be released. With the 3rd anniversary of its Japan launch and the brand's 10th anniversary in September, Opening Ceremony is one to watch.

The Festival
Period│Saturday, July 28th - Wednesday, August 15th
Participating Stores│Shibuya Store, Lumine Shinjuku Store 2

Opening Ceremony
Tel. 03-5456-4540