Moncler Fall/Winter 2016 Campaign by Annie Leibovitz | MONCLER

MONCLER

2016 Autumn/Winter Campaign by Annie Leibovitz

MONCLER has unveiled its 2016-17 Autumn/Winter campaign visuals, created in collaboration with world-renowned photographer Annie Leibovitz. The fantasy world, inspired by Norse mythology, captivates the viewer.

Text by OPENERS

A Fantasy World Inspired by Norse Mythology

Moncler has once again partnered with world-renowned photographer Annie Leibovitz to present a truly fantastical campaign for Autumn/Winter 2016-17. The long-standing relationship between Moncler and Annie Leibovitz is built on a shared vision of "creative experimentation." Indeed, the 2016-17 Autumn/Winter campaign features a sequence of captivating and evocative photographs.

Titled "A SURREALIST FANTASY," this campaign features models Karen Elson and James Jagger, portraying a dreamlike, fantastical world. "Snow" and "cold," essential elements for Moncler, adorn the scenery in every photograph, with nature breathing realistically within this fairytale-like setting.

The world of imagination and beautiful natural scenery merge within a unique aesthetic inspired by surrealism. Elements drawn from Norse mythology are interwoven, creating a truly unique vision that draws the viewer into a fantasy realm.