Real Stories of 18 Women Wearing UNDER COVER

UNDER COVER, helmed by designer Jun Takahashi, is a highly acclaimed Japanese fashion brand known for its intricate craftsmanship, conceptual approach to clothing, and original runway shows.

The brand, whose recent online activities include an online show coinciding with the launch of its official website, will now present a documentary film online that captures the daily lives of women worldwide adorned in its 2012-13 Autumn/Winter collection.

The film, shot primarily in Paris and Tokyo, showcases the lives of 18 women of diverse races, ages, and backgrounds, both in their professional and personal spheres, set against the backdrop of their respective cities. It will begin streaming on www.undercoverism.com/psychocolor on Thursday, July 19th at 7:19 PM.
The stories will be released in seven installments, with new segments uploaded daily. Viewers can enjoy the narratives of women who stylishly incorporate the latest UNDER COVER collections into their lives, bringing them to vibrant color.

True to the concept "PSYCHO COLOR," the 2012-13 Autumn/Winter collection, which focuses on color combinations, is scheduled to be available in stores starting July 21st (and in department store concessions from July 28th).

This documentary film, in line with UNDER COVER's pursuit of real clothes across various styles, offers a fresh perspective on the brand's allure, distinct from its runway presentations.



Documentary Film "PSYCHO COLOR" Streaming Page
www.undercoverism.com/psychocolor
Streaming begins Thursday, July 19th at 7:19 PM