The "MMTRANSFER003" is undoubtedly the star of the campaign.

German eyewear brand MYKITA garnered attention when its collaborative sunglasses appeared in Maison Margiela's Paris collection. Maison Margiela, which has previously collaborated with several eyewear brands on glasses and sunglasses, chose MYKITA, a brand based in Germany. The new lookbook for this collaboration, "2016 MYKITA+Maison Margiela," has now arrived.

The "2016 MYKITA+Maison Margiela" campaign expresses elaborate haute couture styles, pure yet innovative silhouettes, and classic forms crafted from unadorned acetate. All models convey a strong, modern statement.






Among these, the "MMTRANSFER003" stands out. Its distinct round shape, irregular textures, and natural stone patterns are etched onto the stainless steel frame, meticulously lacquered and finished by hand. The flat lenses add an avant-garde, high-fashion edge to the eyewear, making this model the undeniable centerpiece of the campaign.

Visuals are now available for the "MMTRANSFER" line, alongside the stainless steel "ESSENTIAL" collection and the "RAW" series, which is crafted from unadorned acetate.


2016 MYKITA + Maison Margiela
TRANSFER | ¥84,000
ESSENTIAL | SUN ¥59,000, OPTICAL ¥56,500
RAW | SUN ¥59,000, OPTICAL ¥56,500