Mickey Mouse: An Eternal Symbol of the "Playful Rebel"

To commemorate its 75th anniversary, Coach, a brand rooted in New York, pays homage to American pop culture with the release of the "Disney x Coach" limited collection. Sketches by Disney animators adorn items such as the brand's signature "Saddle" and "Dinky" bags, as well as T-shirts, infusing the entire collection with Mickey Mouse's cheerful spirit.



Stuart Vevers, Executive Creative Director of Coach, Inc., says, "Mickey Mouse is one of the American pops I've known since I was a child. His nostalgic charm, his mischievous, individualistic nature, and his inherent coolness make him a true American icon. I see Mickey Mouse as an eternal symbol of joy and creativity, embodying the spirit of a 'playful rebel.' I believe this spirit further strengthens the youthful, fresh perspective we've brought to Coach's luxury."

The "Disney x Coach" collection is packed with playful items, including a biker jacket featuring Mickey's ear silhouette adorned with punk-inspired studs, and the "Kisslock" bag with a frame shaped like Mickey's ears. Reinterpreting Coach's 1960s archives, the iconic "Kisslock" bag, along with collectible pieces like a large black leather Mickey doll and a shearling bean bag, will also be released.



Josh Silverman, Executive Vice President of Global Licensing, Consumer Products and Interactive Media at Disney, commented on this limited collection: "In this collaboration, two iconic brands have met to create fresh, timeless designs that celebrate the heritage and style of both Mickey and Coach. I am confident that this wonderful collection will bring joy to fashion and Disney fans alike."

Coach Japan is Taken Over by Mickey!

Ahead of the Japan launch, a先行発売 (pre-release) was held on June 10th at the Coach store in SoHo, New York, and at Colette in Paris. At the SoHo store, Katie Grand, editor-in-chief of the British magazine "Love magazine" and a close friend of Stuart Vevers, directed the "Disney x Coach" store space. To commemorate this, Vevers designed "Coach/Love" T-shirts and totes featuring a more punk-inspired Mickey using sequins and studs.

The "Disney x Coach" collection will also be launched on a grand scale in Japan. Coach Omotesando has been redecorated with new interiors to match the "Disney x Coach" theme. Additionally, a "Craftsmanship Bar," reminiscent of a Manhattan workshop, will be permanently installed in four flagship stores nationwide (Coach Omotesando, Coach Ginza, Coach Shinjuku, Coach Sendai). Customers who purchase a bag or small leather goods from the "Disney x Coach" collection will receive a special monogramming service, allowing them to engrave Mickey's silhouette and their initials.

Furthermore, a pop-up store for "Disney x Coach" will open at Hankyu Umeda Main Store, 1st Floor, Kotokoto Stage 11, from Wednesday, June 29th to Tuesday, July 5th. To celebrate this, a talk show featuring popular model Hikari Mori is scheduled. During the talk show, she will discuss the appeal of the "Coach 1941 Pre-Fall Collection," which debuted this spring, and the "Disney x Coach 1941 Limited Collection."




"Disney x Coach" Limited Collection
Stores | Flagship stores (Coach Omotesando, Coach Ginza, Coach Shinjuku, Coach Sendai) and other Coach stores nationwide, with numerous pop-up stores also planned.
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"Disney x Coach" Hankyu Umeda Main Store Pop-Up Store
Period | From Wednesday, June 29th
Location | Hankyu Umeda Main Store, 1st Floor, Kotokoto Stage 11
"Disney x Coach" Talk Show
Guest | Model Hikari Mori
Date & Time | Sunday, July 3rd, 14:00~