"Maui Jim": Hawaiian Sunglasses with a Strong Global Market Share

Tommy Bahama, which entered the Japanese market in Spring 2013 and continues to propose resort life enrichment and relaxed holiday styles for daily life under the concept "Make Life One Weekend," has announced the exclusive distribution of "Maui Jim," making its debut in Japan.




"Maui Jim" is a sunglasses brand born in Hawaii, boasting a significant global market share. It originated on the island of Maui, where intense sunlight and vastly different climates and weather patterns prevail between the northeast and southwest regions.

The most distinctive feature of "Maui Jim" sunglasses is the clarity and vividness of colors seen through the four-color lens options. These lenses, available in four colors to suit different climates and lifestyles, consist of nine layers, including polarized lenses, to enhance color fidelity. While conventional sunglasses typically have three to five layers at most, the revolutionary "PolarizedPlus2" lens, composed of nine layers, centers on polarization and incorporates color enhancement, waterproof and oleophobic coatings, anti-reflective treatment, and scratch-resistant finishes, all protected by patents.



Furthermore, their effectiveness in blocking harmful UV rays from the eyes and surrounding skin is endorsed by the American Skin Cancer Foundation. These revolutionary lenses, which block "glare" and reveal the rich, natural colors with enhanced vibrancy, are so exceptional that users find it difficult to switch to other sunglasses once they've tried them. In Hawaii, they are favored by many professionals, including lifeguards, golfers, and members of the HPD (Honolulu Police Department) and HFD (Honolulu Fire Department).


Designed in Hawaii and produced in Italy and Japan, "Maui Jim" sunglasses are not just about fashion; they represent a new paradigm for contemporary life, catering to those who enjoy the outdoors and prioritize health. These sunglasses are exclusively available in Japan through Tommy Bahama. Moreover, Tommy Bahama offers an extensive selection of "Maui Jim" sunglasses, featuring 25 models and 66 styles. We encourage you to visit Tommy Bahama to experience the remarkable quality of "Maui Jim" for yourself.