Popular Singer Cœur de pirate Makes a Special Appearance

Fendi, the iconic luxury brand from Rome, Italy, is celebrating the launch of its new "EyeShine" sunglasses, unveiled in the Spring/Summer 2016 womenswear collection, with the release of "Undone," a new video starring French-Canadian singer-songwriter Béatrice Martin, professionally known as Cœur de pirate.

The video is a tribute to sunlight and its enchanting power to captivate, celebrating the "EyeShine" sunglasses and their irresistible charm. Within a mesmerizing narrative inspired by sun mythology, where the sun is revered as a deity, the "EyeShine" sunglasses are presented as objects of sacred adoration, and Cœur de pirate appears as a celestial priestess.




The mesmerizing moment of sunrise, amplified by the mirrored lenses of the sunglasses, causes multiple reflections of Cœur de pirate to appear around her, engaging in a dazzling interplay. In a symbolic homage to the brilliant sunlight and the radiance of "EyeShine," she adorns her face with gold, worshipping the sun and celebrating this unique moment.

The key visual model is Béatrice Martin, the Quebec-born Canadian singer-songwriter known as Cœur de pirate. She gained prominence on Myspace, and her debut album, "Cœur De Pirate" (2008), achieved over 500,000 sales in France and earned her three prestigious Victoires de la Musique awards. Cœur de pirate shared her thoughts on her involvement: "What I love about these sunglasses is their cult appeal, allowing one to blend into a crowd or command attention, just as depicted in the video. The EyeShine sunglasses have a magical feeling.—a magical feeling—they possess!"

Fendi's new video, "Undone," featuring the captivating "EyeShine" sunglasses set to Cœur de pirate's French pop music, will be available on fendi.com starting Wednesday, April 27th.