FASHION /
WOMEN
January 22, 2016
Family-Friendly Pop-Up Space Appears at The Pool Aoyama | the POOL aoyama
the POOL aoyama
MASAH & Asami Imajuku Launch Family Brand with Hiromichi Ochiai
Family-Focused Pop-Up Space Opens at the POOL aoyama
The "The Temporary at the POOL," which periodically adopts new themes, will present "IN THE HOUSE," centered around families, featuring stylist MASAH and popular model Asami Imajuku as directors. A new family-oriented brand, "FMAM," will also launch.
Text by Yuzu Kuromiya
A Space for Parents and Children to Enjoy Together, Without Changing Their Style
"IN THE HOUSE" offers style proposals for families, with the concept of "enjoying shopping for the family while maintaining one's style, rather than changing lifestyles after marriage and having children." It also expresses connections not only within the family but also with elders and friends.
The store features not only everyday wear and accessories like bags, but also items such as stools and strollers, offering a selection that can be enjoyed by a wide range of people across genres, statuses, and generations.
Notably, Aoma, the child of MASAH and Asami Imajuku, appears as a model in the visuals.
Furthermore, inspired by "IN THE HOUSE," a new brand "FMAM" has been born from stylist MASAH and Asami Imajuku, along with FACETASM designer Hiromichi Ochiai. The collection is designed for "families" who want to enjoy fashion freely, where children can wear adult styles and adults can wear children's styles.
Sizes range from baby and kids to unisex. A characteristic feature is the frequent use of black, which is uncommon in children's clothing, proposing street-style, edgy designs that look natural when worn as parent-child pairs.
"IN THE HOUSE"
Location: the POOL aoyama
5-12-24 Chateau Toyo Minami Aoyama 1F, Minato-ku, Tokyo
THE-POOL-AOYAMA.COM
Inquiries
Juno Customer Center
0120-298-133